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Home / Mobility /

Netflix Gives Thumbs Down to iOS Video Streaming

By Sindre Lia, Friday 19 November 2010
 
Netflix seems to be unimpressed by iOS video streaming, but does the company really believe that mobile devices aren't meant for streaming?

During the Web 2.0 Summit this week, Netflix CEO Reed Hastings told attendees that their recently released iOS application has very little impact on the company's overall revenues. According to Mashable, Netflix also believes that mobile devices aren't viable for video streaming.

The company criticized Android's current state last week, an environment where you'll have to purchase certain types of devices for video streaming to be really attractive (think HTC EVO 4G). According to Netflix last week, the company wanted Android to become more like iOS.

With the Netflix CEO now saying that their iOS application has proved that there's no future in video streaming for mobile devices, why will Netflix bother releasing an Android app soon?

The answer is simple: The very minute you can actually afford doing more than updating your Facebook status on a smartphone, you'll most likely do so. Netflix is late to the party, but the party hasn't really started yet.

When Apple's App Store team approved the Netflix application earlier this year, they knew very well that it wouldn't instantly become a significant revenue source for Netflix. When the time is ready, we strongly believe Apple will host their own party.

We guess Netflix knows this better than anybody else, and that's why Android will be important to them. For Netflix to succeed on mobile devices, they'll for instance need Android to work in their favor. According to Google's CEO, Eric Schmidt, that's also a new general goal for Android - to let third-party players more easily roll out integrated streaming services.
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