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HTC Sense Smartphones Set New Sales Record

By Sindre Lia, Monday 4 July 2011
 
Android-powered HTC Sense smartphones continue to attract the masses, which led to a new sales record in Q2.

HTC started off the year with solid sales numbers courtesy of its line of HTC Sense smartphones powered by Android. The company sold no less than 9,313,500 units of the kind in Q1 2011. Back then, HTC CEO Peter Chou said that the Sense experience would continue spreading to new markets throughout the year. According to Bloomberg, Q2 2011 became even stronger for HTC.

HTC shipped 11 million smartphones during the second quarter, and sales more than doubled year-over-year. HTC's CFO, Winston Yung, said that strong demand in the U.S. and Asia offset a slowdown in Europe, where the new Sensation got released last month. However, the company expects that the current growth in the U.S. and Asia will continue throughout the year - with the latter continent showing a particularly high growth rate.

The HTC Thunderbolt for Verizon Wireless - the carrier's first 4G LTE smartphone at launch - has often been mentioned by analysts as a smartphone that has challenged the Verizon iPhone in select Verizon markets. It's no longer the exclusive 4G LTE smartphone in the carrier's portfolio, but HTC is also selling the attractive Inspire 4G on AT&T.

Then there's the Sensation 4G, T-Mobile's version of the above-mentioned Sensation, which was introduced just recently. It's unknown how this smartphone has fared against other T-Mobile phones, but we imagine it has been quite popular.

The real thunder in HTC's U.S. portfolio right now, however, is the EVO 3D for Sprint. It's packed with bleeding-edge technology from top to bottom, and beats the Sensation 4G when it comes to catering to high-end users looking for unlimited 4G data. Sprint currently also sells the EVO 4G for $100 with a new two-year contract, just like AT&T is selling the Inspire 4G for $100. The latter is only available with a tiered data plan though.

HTC's current sales strategy with some carriers is quite simple, as the company tend to be offering high-end smartphones at mid-range prices and bleeding-edge smartphones at high-end prices. The Thunderbolt, for instance, gives you 40GB storage and 4G LTE connectivity for $200 with a new two-year contract, while the EVO 3D gives you a third-generation Snapdragon processor, 4G WiMAX connectivity and a glasses-free 3D experience for the same price.
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