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Home / Reviews /

Google Flexes Muscles with Motorola Acquisition

By Sindre Lia, Tuesday 16 August 2011
 
Google is flexing muscles as the company has announced the acquisition of Motorola Mobility. How will it affect the digital future?

The rise of Android as a smartphone platform has been crucial to get the mobile world moving forward faster. With yesterday's news of Google and Motorola having entered into a definitive agreement under which Google will acquire Motorola Mobility for a total of about $12.5 billion, it has finally become clear that Google will do whatever it takes for mobile innovation to continue.

During the next decade, the mobile world will become more intertwined with for instance the digital home world. Mobile innovation will no longer be just about what you can pull off on your smartphone, but how the smartphone can seamlessly interact with the environment you're finding yourself in at any given time.

Apple, Oracle and Microsoft are the companies that for the most part have controlled how mobile devices and computers should be used by mainstream users around the world to date. Their respective legal departments have been, and currently are, working hard to ensure that Android will not undermine their power.

It became clear earlier this year that Larry Page and Sergey Brin have been determined to challenge the establishment in the computing world since the early days of Google. While we often hear Apple and Microsoft talking about disruption, the Google founders ultimately represent the biggest disruption in computing over the last decade.

With the acquisition of Motorola, Google flexes its muscles and yet again reminds us all that taking on Apple, Oracle and Microsoft isn't an easy task. However, Motorola Mobility could prove to be a crucial acquisition when it comes to entering the upcoming 4G LTE Advanced era.

Motorola holds patents across a range of aspects of the computing world, not just the mobile world. And as Google CEO Larry Page pointed out in a blog post yesterday, Motorola is a market leader in the home devices and video solutions business. Google is already well-known for loving fiber, and Motorola knows how to take advantage of that fiber.

If there's one thing we should pay attention to when it comes to what Larry Page said in his blog post, it's got to be this sentence:

"With the transition to Internet Protocol, we are excited to work together with Motorola and the industry to support our partners and cooperate with them to accelerate innovation in this space."

In other words, Google will do whatever it takes to ensure that not just the mobile future, but the digital future as a whole, will be built on a foundation of openness. Key bandwidth players are already members of the Open Handset Alliance through their respective wireless arms, and we assume they are all interested in ensuring that the digital future will not be held back by walled gardens.
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