T-Mobile has aligned with one of the world's greatest action sports stars, Tony Hawk, for a multiplatform partnership that includes the creation of a limited edition T-Mobile Sidekick LX device as well as events benefiting the Tony Hawk Foundation.
Tony Hawk puts his personal design on the device by giving it a skateboard look. The bottom cover of the device is outfitted to resemble and feel like the top of a skateboard, including a texture like grip-tape and eight simulated screws. The limited-edition Sidekick LX also features a slate-grey shell, accented with blue and white designs, and Tony Hawk's well-known hawk graphic.
In addition, the T-Mobile Sidekick LX Tony Hawk Edition will be the first Sidekick to ship with video record, play and share capabilities. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support and more options for theme and background personalization. A customized Tony Hawk theme will be included on the device. This summer, all owners of the original Sidekick LX (check out our review) will also receive an over-the-air update that includes the new functionality.
To support the availability of the T-Mobile Sidekick LX Tony Hawk Edition (image gallery), T-Mobile will this summer launch a national consumer promotion and also implement programming for the Tony Hawk Foundation and the annual Tony Hawk's Boom Boom HuckJam action-sports tour.
Current T-Mobile Sidekick LX customers will have a chance to be the first to upgrade to the T-Mobile Sidekick LX Tony Hawk Edition in July 2008.
|
|
Archive