AT&T and MediaFLO USA announced today the May 4 availability of the AT&T Mobile TV with FLO service. The new mobile television service will provide around-the-clock access to some of today's most popular television programs, live and in color on the mobile phone.
The LG Vu and the Samsung Access will be exclusive providers of AT&T Mobile TV initially (see comparison). The LG Vu comes with a large touch screen, 2-megapixel camera and Bluetooth capabilities, and is available for $300 with a two-year contract and a $100 mail-in rebate. The Samsung Access is a slightly different type of cell phone, with a 1-megapixel camera, Bluetooth and GPS navigation, available for $200 with a two-year contract and after a $100 mail-in rebate.
The AT&T Mobile TV service will offer TV-quality programming from news and entertainment brands: CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC News 2Go, MTV Networks' Comedy Central, MTV and Nickelodeon, as well as PIX and CNN Mobile Live, which are both exclusive channels to AT&T's MediaFLO service.
News and movies were the two most popular program categories consumers wanted to watch on their mobile phones, according to AT&T's research. PIX, from Sony Pictures Television, offers a variety of contemporary films including comedies, cult classics, action films and family favorites from the studio's library. CNN Mobile Live provides users with access to 24 hours of breaking news with live streaming anchored coverage from CNN.com Live as well as CNN's most popular programs, including "American Morning", "Lou Dobbs Tonight", "CNN Election Center", "Larry King Live", "Anderson Cooper 360", and "CNN International".
Additionally, for the next 60 days, the AT&T Mobile TV service will feature CNCRT, a special concert channel delivered by Control Room. 24 hours a day, the CNCRT channel will air one of approximately 30 recently recorded concerts from major artists such as Avril Lavigne, Chris Brown, Fall Out Boy, Jay Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and more.
AT&T Mobile TV will launch in 58 markets including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C.
Monthly access packages for AT&T Mobile TV begin at $15 a month for the Basic package, which includes unlimited access to Mobile TV, as well as access to the exclusive CNCRT channel for a limited time. AT&T also offers a Mobile TV Plus package for $30 a month, which includes unlimited Mobile TV, unlimited mobile Web browsing on MEdia Net and unlimited CV mobile video clips. Customers can also subscribe to a limited basic package for $13 a month, which gives them access to four channels: CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go.
AT&T Mobile TV will go live on May 4 2008.
This story is part of a special report: AT&T Mobile TV launch.
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