Hoping to accelerate upcoming holiday sales, Sony rolls out a cheaper 40GB model of the PlayStation 3.
Sony will launch a cheaper model of its PlayStation 3 in the US, according to Reuters. In addition, the company will cut the price of the 80GB model from $500 to $600.
Following last week's introduction of the 40GB model in Europe and Japan, it was only a matter of time before it hit U.S. store shelves as well. The 40GB model will cost $400 and should go on sale on November 2, Jack Tretton, president of Sony America told Reuters.
The PS3 game console have been significantly more expensive than Microsoft's Xbox 360 and Nintendo's Wii. At the same time, many top-selling PS2 titles are still not available for the PS3. Offering backward compatibility with PS2 titles, Sony hoped PS2 owners would upgrade, but most of them are still sitting on the fence. Sony has removed this capability in the new 40GB PS3 model.
"We're choosing to focus on the PlayStation 2 consumer with the PlayStation 2, which remains incredibly relevant, and focus on the PlayStation 3 consumer with the new 40-gigabyte model and the great software coming out," Tretton told Reuters.
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