Giorgio Armani-Samsung luxury mobile phone unveiled

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	Giorgio Armani-Samsung luxury mobile phone unveiled	By Sindre Lia, Monday 24 September 2007

Shipping across Europe in November, the new Giorgio Armani-Samsung phone offers a 2.6-inch touch screen and Armani designed user interface.

Giorgio Armani and Samsung today unveiled the new Giorgio Armani-Samsung luxury mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan before his Spring Summer 2008 Women's fashion show.

The Giorgio Armani-Samsung Mobile will meet the needs of those who aspire to own a technologically advanced and beautifully designed telephone with which to communicate and complete their lifestyle.

Through a new strategic alliance, starting with the Giorgio Armani-Samsung luxury mobile phone, the two companies plan to launch an innovative range of portable and home consumer electronics products as part of the Giorgio Armani, Emporio Armani and Armani/Casa lifestyles.

The Giorgio Armani-Samsung Mobile

For the first time Giorgio Armani's signature elegance and simplicity is applied to mobile phone design. A 2.6-inch QVGA TFT LCD screen maximizes the user's visual experience and optimizes the full touch-screen user interface. Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) also reflect Giorgio Armani's modern simplicity. By adapting a haptical UI, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 10.5 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user's palm.

Despite its compactness (87.5 x 54.5 x 10.5 mm/85g), the phone is loaded with multimedia features. It is equipped with a 3-megapixel camera, a music player supporting H.263, AAC+/MP3/WMA, MPEG4, AAC, e-AAC+ formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a microSD type external memory slot and comes with a Bluetooth stereo headset.

A specially designed Giorgio Armani leather carrying case is also included for protection.

The new GSM 900/1800/1900 MHz fashion phone will be available at Giorgio Armani's flagship stores and selected mobile phone shops in major European countries from November 2007, selling for approximately 650 EUR.