Apple today launched iTunes Plus, offering DRM-free music tracks at $1.29 per song. Launching with EMI's digital catalog of singles and albums, the tracks are encoded in the 256 kbps AAC file format.
iTunes will continue to offer its entire catalog in 128 kbps AAC encoding with DMR at 99 cents per song, alongside the higher quality iTunes Plus versions when available. In addition, iTunes customers can now upgrade previously purchased EMI content to iTunes Plus tracks for 30 cents a song and $3.00 for most albums.
Steve Jobs, Apple's CEO, expects that more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year. iTunes Plus songs purchased from the iTunes Store will play on all iPods, Mac or Windows computers, widescreen TVs with Apple TV and soon iPhones, as well as many other digital music players.
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