ZenZui, a new company funded by Microsoft, aims to reshape the way people interact with and use their mobile devices.
Microsoft today announced the launch of ZenZui, an independent company with the mission of transforming the way people engage, consume and interact with the Web content through a mobile user interface.
ZenZui's Zooming User Interface was initially developed by the Microsoft Research Lab. ZenZui worked with IP Ventures to acquire the technology and assistance in securing venture capital funding to help launch its company.
ZenZui's core technology brings advanced information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers.
ZenZui's high-frame rate Zooming User Interface employs up to 36 individual "tiles" that are selected and customized by users to reflect their interests and lifestyle with relevant content, interactive communications and fresh data.
From the connected communities of social networks and immediacy of pop culture to the have-to-know sports and weather info, this modular tile interface aims to let users sync, surf, and share digital content quickly and easy.
Companies onboard for the initial trial include Kayak.com, OTOlabs, Avenue A | Razorfish and Traffic.com.
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