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Preview: Samsung SCH-V770By Jørgen Sundgot, Thursday 17 March 2005
It's camera which incidentally happens to be a phone; Samsung's new SCH-V770 has Jørgen Sundgot wondering what Samsung is thinking.

It's one thing to show your competitors you can easily outperform them, but Samsung's most recent development in the area of cameraphones is so far ahead of the pack it's not even funny. Obviously created merely for the purpose of demonstrating the company's engineering excellence, which just about everybody has picked up on already, the 7 Megapixel SCH-V770 sure is impressive - but also looks pretty silly.

Samsung SCH-V770


Don't get me wrong, I'm all for technological achievement, but how many people do you think would actually walk around with a zoom lens bigger than the phone itself just in case some ridiculously expensive car, exotic looking bird (oh, get your mind out of the gutter) or Michael Jackson sans make-up pulls up beside you? Still, having sufficiently ridiculed this concept, I will admit that the SCH-V770 is an impressive kit - it's just that showing it off like this is, well, a bit over the top.

Samsung SCH-V770


Featuring 3x optical zoom, auto focus, built-in flash and a user interface likely to be more suited for camera use rather than telephony, the SCH-V770's built-in lens has a focal length of 7.8 to 23.4 mm, offers manual focus control and has a shutter lag of 0.0005 second. A QVGA TFD display with 16M colours doubles as a viewfinder, and there's also 32 MB of internal memory - which, in the name of honesty, won't get you very far with a 7 MP camera.

Thankfully, the SCH-V770 also boasts memory expansion, but relies on the recently released MMCmicro standard - likely to be even less popular than RS-MMC, which is for the most part deployed only by Nokia. To be available only in Samsung's home market, Korea, no comments were made as to availability in Western markets.
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