Playboy is bringing its well-known content to US mobile users through a distribution deal with Dwango. Already available in 16 other countries around the world, Playboy's mobile content will include Playboy-themed games, images, video clips, voice clips, and ringtones. Such content has been extraordinarily successful in other parts of the world, according to the company, and Playboy expects similar success in the American market. The first content offering will be available in early 2005.