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Texas Instruments is prepping a new single-chip solution designed to bring live broadcast television to mobile phones and other portable devices. Dubbed "Hollywood", the chip is designed to receive signals broadcast on the recently established digital TV broadcast standards for wireless devices. Although there are multiple competing specifications, TI anticipates that the two open specifications of Digital Video Broadcasting - Handheld (DVB-H) in North America and Europe and Integrated Services Digital Broadcasting - Terrestrial (ISDB-T) in Japan will be the dominant players and supports both.
The new networks are expected to offer 24 frames per second (fps) video streams with full audio support. Content will presumably be the same as conventional television broadcasts, simply on another frequency. Later additions may include pay-per-view and other on-demand and metered services. Eventually TI hopes that "mobile phone TV will do for mobile phones what HDTV did for home TVs".
The chip is still a ways off, however. TI expects samples of the chip to be available in 2006, with commercial deployment in 2007. Field trials with early test equipment are already in progress, however.
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