Several major phone manufacturers have teamed up with the Open Mobile Alliance to develop a standard for mobile broadcast.
Motorola, NEC, Nokia, Siemens and Sony Ericsson have announced plans to cooperate in the Mobile Broadcast Services work, started under Open Mobile Alliance (OMA). Their goal is to figure out how to best bring new push-streaming services to mobile devices as bandwidth to do so becomes available.
The quintessential service for such broadcasts is mobile phone TV. The participating companies see mobile TV as the next big thing for the adoption of high-speed mobile connections, although in general, mobile broadcast will enable cost efficient mobile mass delivery of any multimedia content. That in turn will, they believe, drive the adoption of more advanced mobile terminals with color displays, more RAM, and more robust applications.
NEC developed the world's first working prototype of a mobile phone capable of receiving terrestrial digital TV broadcasting last year. As mobile phones take on more and more features, from mobile offices to fashion accessories, several companies see mobile TV as the next natural step.
Mobile phone TV services are being introduced on the Japanese market while in Europe the market for commercial mobile broadcast services is envisaged to start to open up towards the end of 2005.
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