In another push to mobilize pop culture, Sprint is bringing reality TV to the very small screen.
While Reality TV shows have been taking over broadcast TV, Sprint is planning to bring it to mobile phones. "The Spot", billed as a "reality drama", will be streaming to handsets on Sprint's PCS Vision network.
"The Spot" first launched on the web back in 1995 as a web-delivered episodic web site / show centered around the daily lives of "five twenty-somethings living in a seven-bedroom beach house in Santa Monica[, California]". A new series of same show (presumably with a new cast by now) will now be available in interactive form on select Sprint PCS Vision phones.
Sprint's new version of "The Spot" will be the first time original content of this sort has been made available for wireless phones in the United States. Naturally the show will be modified from its original design, both to fit the screen and fit the different nature of the medium. That will include interactive content, although exactly what sort of interaction is not clear.
|
 |
|
|
Archive