CinemaElectric partner with T-Mobile in Europe to launch mobile video content services for 40 million subscribers.
CinemaElectric have announced the launch of its PocketCinema mobile video content offerings in partnership with the operator T-Mobile in the UK, Germany, Netherlands, Austria and Czech Republic, which together make a total market of over 40 million mobile subscribers.
CinemaElectric is a Hollywood-based producer of mobile entertainment and services. PocketCinema is a downloadable motion picture that can be played on many Nokia, Sony Ericsson, Siemens and other mobile phone terminals. The deal includes all current CinemaElectric video content lines, such as Action Sports, Electric Catwalk, Movie Messages and Hollywood Girls.
The video is downloaded via T-Mobile’s “t-zones” service and can be collected and re-played on select GPRS handsets, and shared with friends via MMS or email. Each PocketCinema file is under 90kb in size. The extremely small motion picture files size is produced using CinemaElectric’s proprietary Dense Media Format technology. The motion pictures are from 10 to 25 seconds in length, depending on subject matter and frame rate. Video prices are currently GBP 2.45 in the UK per download and EURO 1.99 in Germany.
CinemaElectric owns what is believed to be the world’s largest library of formatted multimedia and video content for mobile devices. The company has a special focus on video content for mobile phone playback, both in the current 2.5G environments and into advanced, high-speed 3G networks.
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