New online service aims to spread conservation knowledge to phone users.
A new content service from Vodafone will begin this December, branded 'wildlive!'. The service aims to promote conservation interest among a new generation of mobile phone and internet users with a combined web/WAP approach.
Vodafone live! customers will be able to download high-quality wildlife and landscape images, ring-tones of the calls of endangered and protected species as well as entering competitions and quizzes, receiving news alerts, and getting in touch with others who share their interest.
The ‘Silverback’ game, created by UK games developer Masabi, integrates entertainment and educational aspects to teach players about the plight of the mountain gorillas of Central Africa. In the game, players must help a gorilla negotiate the forest life, avoiding poachers and natural dangers, and finding enough food to survive. As the game progresses, across eight increasingly challenging levels, the player’s gorilla matures and starts a family, who must be protected as they go about their daily lives. While essentially a fun game, it also contains detailed information on a gorilla’s diet, social behaviour and habitat.
Internet users will also be able to access a wide array of services through wildlive! on the web. People can personally experience the trials and excitements of working with endangered species by receiving real field diaries and pictures from conservation teams around the world as well as entering into discussion forums and accessing photo galleries, amongst other things.
wildlive! has been created in partnership with the world's longest established international conservation body, Fauna & Flora International (FFI). The project was funded by the Vodafone Group Foundation, developed by FFI and put into operation by Vodafone UK.
The cost of downloads for wallpapers, games, pictures and sounds (2.50 UKP) is charged directly to each subscriber’s Vodafone bills or debited from their pay as you talk accounts. Vodafone is donating 100% of the income generated from the sale of downloadable material to support FFI’s conservation efforts.
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