Demonstrating the many uses of SMS, US network channel ABC employed the messaging service to have fans vote forward the sexiest male actor of soap opera 'All my Children'.
Fans of popular daytime soap opera All My Children have taken into use SMS to cast votes votes in a seven-week All My Children's Sexiest Man in America Contest. ABC Daytime, which broadcasts the show, and Telenor Mobile Interactive USA partnered to allow fans to vote through cross-carrier text messaging to choose the winning contestant. Combined with online voting, the contest received over 2,5 million votes.
The winner of All My Children's Sexiest Man in America Contest won a cameo appearance on the daytime drama and will according to ABC Daytime appear as the sexy spokesperson for Fusion, a cosmetics company started by All My Children characters, Greenlee Smythe (Rebecca Budig) and Kendall Hart (Alicia Minshew). The winner will be announced and will appear on the show on October 10.
Among avid fans who voted via text messaging on their wireless phones, Telenor Mobile Interactive found that more than 40 percent voted between 3 and 10 times or more in a given week (round), enabling them to receive an exclusive text message story scoop on an upcoming episode at the end of that voting period. Several impassioned fans supported their choice by text messaging 60 votes in a single week. In addition, fans also sent thousands of unsolicited text messages to the ABC Daytime drama, commenting on plot developments and asking questions about the cast.
Telenor Mobile Interactive's findings showed that All My Children fans from California cast the most text message votes, accounting for 16 percent of the vote.
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