A lifestyle survey recently conducted by AvantGo amongst users of its offline reader service reveals mobile device users to be mostly male, well educated and well paid.
AvantGo today released the results from its 2003 Mobile Lifestyle Survey, conducted amongst users on their mobile devices to determine their preferences, buying patterns, interests and activities. The survey sought to uncover trends among those who regularly carry and use a Palm OS or Pocket PC-based PDA. Tell-tale signs? Look for males, age 25-50, well educated and well paid with varied interests in sports and travel.
Of those surveyed in the 2003 Lifestyle Survey: Eighty-four percent are male. Sixty-nine percent are between 25 and 50 years of age, with 40% between 35 and 50. They are well educated with more than two-thirds completing college, a masters or a PhD degree. Over half have an annual household income above $60,000 USD, with a full 26% over $100,000 USD.
And, if you think they are just geeks, think again. They are sports fans, watching football (51%), basketball (28%), baseball (23%) and NASCAR (13%), and on any given day you may find over 80% of them participating in outdoor sports, including golfing (19%), hiking (17%) and cycling (15%).
Other characteristics of the mobile user in 2003 show that they come from a variety of industries, and the majority of these PDA users own both their homes and their cars. Also, they travel for both business (with 12% averaging more than 10 business trips a year) and for pleasure (with 24% taking over three vacations per year).
When they aren't traveling, they are busy using wireless services from a variety of carriers and a combination of their desktop and laptop computers to conduct online purchases of books (60%), PC software (56%) and CDs/music (49%). Of course, they all own a PDA that almost two-thirds purchased for themselves, while others were a gift or provided by their employers.
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