According to Gartner Dataquest, mobile phone sales slipped 3.8 percent from the first quarter of 2001 - could it be that there are enough mobile phones out there already?
Worldwide mobile phone unit sales reached 93.8 million units in the first quarter of 2002, a 3.8 percent decline from the first quarter of 2001, according to Dataquest, a unit of Gartner. Market-leader Nokia experienced a slight decline in global sales to end-users compared to the same quarter last year, however the company did manage to register a slight increase in market share versus the same quarter in 2001, despite very weak market conditions in some of its core markets.
Motorola's market share position continued to grow strongly in the first quarter of 2002, thanks to its continued dominance of the Chinese mobile terminal market and its strength in CDMA markets worldwide. Samsung and Siemens experienced the strongest increase in sales, with growth rates of 48.6 percent and 24.1 percent, respectively, during the quarter.
"Samsung's spectacular growth is a reflection of its ongoing success in delivering compelling products across multiple technologies in disparate markets, said Bryan Prohm, senior analyst with the Mobile Communications Worldwide research group for Gartner Dataquest. "Siemens, meanwhile, continued to build on the success it achieved during the latter half of 2001, and it is positioned to make a competitive push in the North American and Latin American GSM markets in 2002."
Mobile terminal consumption in several key regional markets was again disappointing in the first quarter of 2002 according to Gartner Dataquest, and in particular, both Western Europe and Latin America suffered their second consecutive first-quarter fall in year-over-year sales. The Asia/Pacific region (excluding Japan) however, exceeded expectations, as sales in the first quarter increased by 8 percent versus the first quarter of 2001, and jumped by more than 12 percent sequentially from the fourth quarter of 2001.
"Saturation levels in Western Europe mean driving new growth remains a challenge," said Ben Wood, senior analyst for Gartner Dataquest in Europe. "The industry is faced with an 'application gap,' which could prove detrimental. Subscribers remain unconvinced about the benefits of owning a data-capable phone without the appropriate applications. However, the advent of color screens will help as subscribers are willing to buy color for the sake of color."
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