In an interview with Business Week, Apple's CEO, Phil Schiller, says the company is satisfied with the App Store approval process. Of course, we're among the few that wants the approval process to be even stricter, and the background can be found in a direct quote from Apple's CEO:
"We've built a store for the most part that people can trust. You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works."
We think there's for instance too many duplicates for the App Store's own good. Earlier it was too difficult to succeed with mobile applications and now it might have become too easy. All the good stuff is getting harder and harder to find for you and your family and your friends. That's opposite to the original intention with the App Store.
We wouldn't say no thanks to carrier billing either, but when it comes to the approval process, it's already been clear for a while that a huge amount of applications are submitted to the App Store for approval. According to Phil Schiller, the current number is a staggering 10,000 applications per week.
And then one doesn't have to be an employee at Apple to figure out that a certain percentage of that amount doesn't fit into the App Store concept mentioned above either way. In fact, the Apple CEO says that developers are generally glad to have this safety net because usually Apple's review process finds problems they actually want to fix.
Check out the full Business Week interview here.
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