Samsung bada will get its official launch in December, aiming to provide an open mobile platform for Samsung's touchscreen phone armada.
A new open platform, Samsung bada, aims to initially provide rich applications to Samsung's touchscreen phones. The word bada means Ocean or Sea in Korean, and Samsung bada promises to give people a wealth of opportunities to reach their full potential through creation, adventure and challenges. The platform is said to offer easy integration of Web services as well as providing a ground-breaking platform user interface that can be utilized by third-party developers.
Samsung expects to sell huge amounts of Samsung bada powered touchscreen phones already in 2010, and the company will be partnering with carriers to make it a lucrative platform for developers. Samsung bada applications will be available through the Samsung Application Store starting in the first half of 2010, with the store being rolled out to about 30 countries throughout the year.
The Samsung bada SDK will be released in December, and Samsung will foster the growth of the developer community with the developer challenge, developer days and the developer site. Samsung will also form strategic partnerships and alliances in order to expand and cultivate the bada ecosystem.
The first developer day will be held in Seoul, Korea in December 2009, with events to follow in London and San Francisco in January 2010. Samsung's tech evangelists will be available at these events to discuss the bada SDK in more detail and to provide support with best practices.
The Samsung bada developer challenge will be open to all mobile developers. Winners will be awarded with big prizes as well as chances to tap into the opportunities of the Samsung Application Store. The developer challenge will be valid between December 2009 and June 2010. The bada developer site will open in December 2009, where Samsung will provide a development blog, development tools as well as technical support.
We welcome Samsung's new platform here at infoSync, as an increasing amount of Samsung touchscreen phones, like the recently reviewed Samsung Instinct HD, clearly reveals the need for Samsung to make a move like this to stay competitive. With consumer smartphones aiming to take market shares in the feature phone market, especially Samsung and LG are rapidly facing new challenges.
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