T-Mobile today introduced new plans for its cellular and data services, including the "Even More" and "Even More Plus" plans. Back in August we put the spotlight on what most experienced shoppers already knew: the cellular and data plans offered by carriers might hide costs that for some could make the subsidy of a phone irrelevant.
On August 4th 2009, "Unlimited Everything" with a two-year contract would set you back $3600 on AT&T and Verizon Wireless, $3240 on T-Mobile and $2400 on Sprint. In other words, if you experience better network quality on Verizon Wireless or AT&T compared to T-Mobile and Sprint, it could be because you're paying for it than anything else.
Deutsche Telekom, the owner of T-Mobile, recently said that the late 3G rollout has been problematic. However, when considering the fact that the interest in data services are first now exploding, they might have not missed much of an opportunity thus far.
Still, in order to boost the sales of data plans, T-Mobile now slashes its prices through a new "Even More" plan, which matches Sprint's $2400 on a two-year contract for "Unlimited Everything". That's a $35/month price cut on a two-year contract, giving a total price cut of $840.
Additionally the carrier introduced the "Even More Plus" plan, which lets some users get a slightly cheaper deal than earlier without signing up for an annual contract. That said, you'll have to pay the full price of the phone of your choice. "Unlimited Everything" with the "Even More Plus" plan costs $2520 over two years (3G smartphones with QWERTY thumbboard require an additional $25/month smartphone plan), while the latest and greatest phones costs between $400 to $550.
With the most expensive phone, the HTC Touch Pro2, you'd pay $3070 ($2520 + $550) in total over two years, giving a $170 decrease compared to the old prices with a two-year contract. That said, this plan could make 6-12 month old smartphones very lucrative for those who might want to switch phones more often rather than having the latest and greatest for a short period of time every second or third year.
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