According to Net Applications, the iPhone holds a 66.61% market share in mobile web browsing. Is that a fact, or is Net Applications simply yet another Internet scam?
Every single day of the year, we see research reports that are of questionable quality. Today is no different, as CNN reports that the iPhone holds a 66.61% market share in mobile web browsing. It's worth noting that CNN cites a monthly survey by Net Applications, a company which makes a service like Alexa look like the most brilliant that has happened in Web traffic monitoring. Of course, that means Net Applications is as reliable as using your own blog (if you have one) as a base for publishing research reports on browsing trends.
The fact is that tracking mobile web browser usage is a difficult, if not impossible, task at the moment. So in Net Applications' defense, there are no other credible sources out there either. But that doesn't excuse the fact that Net Applications tries to sell $300/month subscriptions to its utterly useless system, which uses a questionable methodology at best:
We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers. The data is compiled from approximately 160 million visitors per month. The information published is an aggregate of the data from this network of hosted website statistics.
Here at infoSync, we use Google Analytics for traffic monitoring, but if Google had sold research reports based on its Google Analytics clients' Web statistics, the company would have lost all credibility as a leading technology company. So whatever you do, don't spend $300 a month on getting access to Net Applications' mobile web browsing reports. From our perspective, Net Applications is an Internet scam at best.
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